Cybersecurity: Buying the Right Pentest

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Buying the Right Pentest and Protecting Your Brand

By Philip March

Breaches happen when cybercriminals spot vulnerabilities before you do. In fact, data breaches have accelerated over the past few years, both in frequency and in magnitude. Five years ago, the largest breaches reached hundreds of thousands of records (typically less than 1M). Today, we’re seeing hundreds of millions of records exposed. The Equifax breach broke the 1B barrier and set a troubling record.

When breaches happen—in different industries, across countries and continents, and with many different motivations—organizations take a massive hit to their brand and reputation. The public quickly loses trust in businesses whose poor cyber hygiene compromised their personal data. Stock prices fall and customers take their business elsewhere. But if that’s not enough, there are also job losses, regulatory fines, and significant mitigation costs that frequently result from breaches.

Stopping Breaches

So how do y…