WHO Launches Campaign to End Ageism

Global campaign to combat ageism is running from 1 October (International Day of Older Persons) to 20 November 2021 (World Children’s Day)

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Friday, 1 October 

International day of older persons


Film screening of 
Duty Free: a tale of ageism in employment (on 3 October)

The Global campaign to combat ageism is organizing the first international screening of the documentary film Duty Free on Sunday, 3 October, from 15:00–17:00 CEST.

The film tells the story of Rebecca Danigelis, a 75-year-old woman who gets fired without cause from her lifelong job as a hotel housekeeper. The documentary not only gives visibility to the issue of ageism against older people in the labour market but also exposes the economic insecurity that ensues and shapes the future of many older people worldwide. The screening will take place online and will be live captioned in all UN languages (Arabic, Chinese, English, French, Russian, Spanish).

This event is part of the initiative Ageism through the ages that the global campaign to combat ageism is running from 1 October (International Day of Older Persons) to 20 November 2021 (World Children’s Day) to give focused attention to ageism as it affects different age groups.

Register to join the online film screening. Download the film flyer. Help spread the word about ageism by using and following the hashtag #AWorld4AllAges

Global report on ageism

The Global report on ageism outlines a framework for action to reduce ageism including specific recommendations for different actors (e.g. government, UN agencies, civil society organizations, private sector). It brings together the best available evidence on the nature and magnitude of ageism, its determinants and its impact. It outlines what strategies work to prevent and counter ageism, identifies gaps and proposes future lines of research to improve our understanding of ageism.

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